Kool cigarettes

Established in 1933, Kool Cigarette was the first menthol brand to gain nationwide distribution - and he quickly became one of the most famous menthol cigarettes in the world.

Kool Cigarette is distinctive among menthol cigarettes because it delivers an intense experience of menthol, that smoking is a bold, but smooth. Kool achieved a perfect balance of rich tobacco taste by combining specially mixed tobaccos with the fresh aroma that comes from 100-percent natural menthol. Merger of tobacco and menthol represents the interlocking "O" in the logo of Kool, which are present today in the same form as in the original packaging.

Kool Cigarettes image and brand personality shown through dynamic advertising and relevant lifestyle programs, which continue to manage its position as the leading brand of premium. Kool celebrates the energy created different cultures, music and fashion, and the brand draws its energy and inspiration from the intensity of the bright, urban living. Kool Cigarettes captures a sense of courage, confidence and self-_expression - the union of its unique brand experience.

Kool is an investment brand because its heritage and proven appeal among adult smokers of competitive menthol brands provide an excellent platform for further growth.